Billion Pound Boxing Day on the Christmas cards !

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Billion Pound Boxing Day on the Christmas cards ! CC0 Photo-Mix

On-line sales for Christmas Day are expected to go over £800 million this year. Boxing Day looks big and looks set to impact on the tradition of visiting the High Street to walk off the Christmas pudding. We look to stay in-doors and shop by mobile on Boxing Day.

e-retail looks set to steal ground on the tradition of Boxing Day High Street walking exercise at the sales. It also looks like 40% of Boxing Day e-retail sales will be by mobile in the growing shift from laptop.



IMRG report Boxing Day online sales are set to surpass the £1 billion mark. IMRG shows that online retail spend on Boxing Day will rise 7.9 per cent to £1.03 billion, compared to last year’s record of £954 million. IMRG also predicted that 40 per cent of spend will happen through mobile transactions.

2017 news dec online boxing day billion

IMRG predicting Christmas Day will reach £840 million, which represents a 6.3 per cent uplift on 2016 Christmas Day when £795 million in online sales was recorded.

IMRG managing director Justin Opie comments,

Of this year’s predicted Christmas sales, IMRG expects 44 per cent – or £370 million – would be done via mobile. On those days we usually see a higher share of sales going through smartphones, as people are away from desktops visiting family. Boxing Day sales remain a fixture of retail and an important day in the calendar, but Black Friday has altered sales patterns over the full peak period and is now the primary discounting event of the season. Perhaps, as with Black Friday, we’re seeing Boxing Day spend become more online-focused.

Although going out to the shops on that day has long been a British tradition, footfall was reportedly down 7.3 per cent on Boxing Day last year – it’s likely that spend on Christmas Day is pulling some of that order volume forward as well, as shoppers have the ability to browse and buy from the sofa on mobile devices during quiet moments at home and visiting family, redeeming the huge numbers of gift cards and coupons that they receive in place of presents each year.

Last modified on Sunday, 24 December 2017 21:50