Our sector on the ceremonial streets of the City Square Mile to showcase zero emission and diversity to the world, with a final mile delivery by a giant owl in salute of bagpipes for a pageant never to be forgotten.
Pageant Master of the Lady Mayor's Show Dominic Read OBE assigned the Inst of Couriers entry number position at serial number forty for a magical front third slot to showcase our sector.
100 final mile walkers in a ten-brand kaleidoscope of colour showcasing ten zero-emission L-cat micro delivery vehicles. Ambassadors for our sector. Two, three and four-wheel final mile zero emission.
Themed character to the entry brought carnival feel to the pageant - a final mile delivery to the new Lady Mayor at Mansion House. It's not the Puffin; the new character was announced at Head of Industry May 20th and was introduced to the sector by Alderwoman Alison Gowman at the National Courier Awards. Representing knowledge and delivery - a giant blue owl. There was an owl glove puppet for each VIP of the brand walkers, standing in an arc at Mansion House to deliver Lady Mayor-Elect Dame Susan Langley her very own IOC owl puppet on the Mansion House balcony. Bagpipes of the National Courier Awards playing loud, Jen the Roo stilt walker standing tall above the brands handed over the final mile delivery for our sector.
CitySprint and Absolutely were adorned floating with helium balloons. GLH cargo bike rider Thomas had spent a lifetime watching the parade from childhood, his family at the roadside delivered one of the loudest cheers of the pageant.
Express delivery sector delivered. The final mile completed. IOC stood in front of Mansion House to final mile, hand deliver a ceremonial owl puppet glove to the Lady Mayor at Mansion House. She would shortly use the hand puppet owl glove in the Golden Carriage.
Brand walkers had a life memory, representing our same day, final mile sector in an event covered by the BBC for a whole ninety minutes.
Lomas caught up in June with Pageant Master Dominic Reid for a briefing. ‘This is the longest-running TV in the history of broadcasting!’
TV crews lined the roadside, the convoy of ten zero-emission delivery vehicles, each supported with ten walkers in their brand colours and all under the cover of a themed umbrella was a life memory, with 90 mins of BBC coverage and a crowd of hundreds of thousands in the Square Mile of the City of London to recognise the Lady Mayor-elect, Dame Susan Langley, DBE - Alderwoman and insurance guru as she is elected as the third-ever Mayoress of the City.
Ten brands, including Santis, Evri, Royal Mail, DPD, TVS SCS, CitySprint, Absolutely, FedEx, GLH, Whistl and Smiths News
Check the dedicated photo gallery of brands on the London Wall in front of Saint Paul's, alongside the Royal Courts of Justice and at Blackfriars Bridge.
‘The purpose of the Pageant is for the City Mayor to swear an oath to the King, a year has never been missed since Magna Carta and was continued by the Lord Mayor in person during COVID.
Theme for 2025 focused on women and diversity, supported by the new Lady Mayor. The IOC VIP group headed by IOC CEO Dr Tracey Worth walked proud with diversity, Traffic Commissioner Sarah Bell, new Police head of Business Crime, Superintendent Lisa Maslen, Logistics college boss Marta Gajewska, Prof Stacey Clemes , NHS Truck health guru Bernie, West London Chamber head Sally Smith amongst the VIPs
The pageant is the longest-running TV broadcast, as it was first aired in 1937. The parade is timed by the military bands at 116 beats a minute on the metronome. Down Princess Street and past the Bank of England.
Final mile owl delivery, brand VIPs will help deliver the special IOC owl in front of the cameras. 'You should expect three hundred and fifty thousand public viewers on the route this year.’
Flying tall IOC banner flags adorned every low emission final mile delivery vehicle. Umbrellas for all walkers tied in a graphic theme to the Lady Mayor.
It was a kaleidoscope of pageantry and a showcase of sector low emission and individual diversity rich in women in Express for the new Lady Mayor.
GLH CARGO, two-wheel cargo bike rider Thomas has been watching the parade since he was a child. He was enthused to be riding as he used to be taken to the Show as a child and had family on the route to smile and wave for final mile..
