Express final mile - 42% increase in sports parcels ahead of the ‘summer of sports’

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Liam Broady tennis star Liam Broady tennis star

Bit of a racket in SW19 for final mile tennis.

Evri aces delivery with tennis star Liam Broady and donates £5,000 to Tennis First.

Marking the beginning of Wimbeldon. British tennis star, Liam Broady, swapped his tennis racket for an Evri uniform and zero-emission e-cargo bike for a day. Evri has donated £5,000 to charity Tennis First. 42% increase in sports parcels ahead of the ‘summer of sports’

Evri has teamed up with British tennis star Liam Broady to deliver a special package to the National Tennis Centre as he prepares for the prestigious Wimbledon tournament, which starts on 1st July this year.

For one day only, Broady drastically changed his career, donned the Evri uniform and swapped his tennis racket for a zero-emission e-cargo bike for a day, delivering a parcel to the National Tennis Centre. Broady was recognised by a fan whilst dressed in an Evri uniform and made time to stop and take a have a chat with the supporter.

The 30-year-old is currently British number five and reached a career high ranking of world number 93 last year. Broady has previously won eight singles titles and, despite friendly jokes from rival Andy Murray, is preparing for Wimbledon again this year.

Evri’s delivery site in Colliers Wood, just a short distance from the Wimbledon grounds, operates a zero-emission fleet - the company delivered 720,000 parcels using pedal power in the last financial year. Evri has set itself an ambitious net-zero target of 2035, reflecting its commitment to more sustainable deliveries.

To mark this partnership, Evri has also donated £5,000 to Tennis First, a charity which helped Liam in his junior days and where he is now an ambassador. Tennis First helps young players develop, starting from 7 years of age.

Liam Broady commented: "I had a great time delivering a parcel for Evri and experiencing their zero-emission e-cargo bikes. It was eye-opening to see the challenges couriers deal with on a normal day – they’re completely different to the challenges on a tennis court but I have a new-found empathy for everyone delivering to my door and the importance of choosing a safe place or alternative delivery location if you’re out.

“It's fantastic to see companies taking sustainability seriously, and the donation to Tennis First is a brilliant initiative. Hopefully, it will inspire more young people to pick up a racket."

Chris Ashworth, Chief Customer Officer at Evri, said: "We're delighted to have partnered with Liam Broady for this special delivery. Wimbledon is a highlight of the sporting calendar, and we're proud to play our part. Our investment in e-cargo bikes underlines our commitment to cleaner, greener deliveries, while the donation to Tennis First reflects our passion for supporting grassroots sports."

Evri has also seen a surge in sportswear parcels, indicating Brits are gearing up for a ‘summer of sports’. Evri has identified five of its top sports retailers and revealed a 42% increase in parcel volume in April and May 2024 compared to January and February this year – typically busy months for fitness, indicating consumers are excited for the sporting seasons, which includes Wimbledon. The company is well-positioned to deliver these parcels quickly and efficiently, ensuring everyone gets the kit they need to enjoy their favourite sports.

Evri is investing heavily in sustainable delivery solutions and, Evri recently announced a £19 million investment in sustainability to reach net-zero by 2035. The plans include growing the electric cargo bike fleet to 111 within months and electric vehicles from to 270 within a year.

Evri is the UK’s biggest dedicated parcel delivery company, delivering more than 720 million parcels a year. The company has a mission to be the most convenient way to send, receive and return parcels, without costing the earth. Evri works with most of Europe’s top retailers, marketplaces and pre-loved sites. The roots of Evri can be traced back to Yorkshire in 1974 but the business has grown over the decades and now has a team of 8,000+ employees, 25,000+ couriers, 15,000+ out of home locations and a growing network of state-of-the-art hubs and depots. Evri has more than 3 million independent 5-star Trustpilot reviews, on-time delivery rates which surpass 99%, an average courier rating of 4.7/5, and a commitment to provide an answer for everyone following a significant investment in customer experience.