Forecasts by UK independent parcel carrier Yodel suggested it would be another bumper year for Valentine's Day e-commerce, with hundreds of thousands of bouquets being prepared for delivery. Despite restrictions being lifted this year, the numbers are at a similar level to last year and gifting has been bolstered by a rise in the number of people ordering unusual Valentines gifts.

Through analysing almost 3,000 responses gained through Yodel’s ‘Have Your Say’ customer feedback programme - run in partnership with Maru/Matchbox, respondents revealed that they would be shopping for unique gifts to make the day for loved ones even more special, with gifts ranging from owl and bee boxes, Harry Potter wands, cashmere scarfs, crystal glassware, watches and synthesizers.

The most popular gifts for Valentine’s Day overall this year were flowers and plants (25%), perfume and aftershave (22%), closely followed by clothing and lingerie (21%). Nearly half of those surveyed (46%) planned to spend more than £30 on their Valentine’s Day gifts this year, with 56% of men more likely to spend £30 or more than women (41%). According to the research, the most generous location this year was Scotland, with over half (56%) of people planning on purchasing gifts costing upwards of £30.

Sam Holden, CCO of Yodel, commented:

Valentine’s Day is a sentimental time of the year and we’re proud to play a key role in delivering gifts up and down the country, with drivers playing cupid and delighting recipients with their special gifts. The whole Yodel family steps up to plan for key dates like Valentine’s Day to ensure that all of our specialist items – such as flowers– are handled correctly and delivered on time.