IOC fellow, Tim Seager comments,

Though we have changed our name, we retain our long-standing values and remain dedicated to delivering outstanding customer service.

The rebrand marks a significant milestone in the company’s history as it approaches its fourth decade in the logistics sector. It follows a review of services from Crown SDS, better reflecting the delivery, supply chain solutions and bespoke services the organisation provides to a variety of sectors.

Established in 1990, Crown SDS has been leading the way in bespoke same day solutions for over 30 years. In that time, the organisation has diversified its logistical services to ensure it is able to meet head-on the changing needs of the sector - and is committed to investing in technologies at the forefront of the industry.

The Crown SDS team celebrated their new look and name at their National Logistics Centre and offered a special thank you to their fleet co-ordinators who have played a huge role in the evolution of Crown SDS’s services. The nationwide solution providers operates a national service, working with over 200 brands across the UK.

Operating over 9,000 jobs a week, Crown SDS prides itself on their dedicated customer service and continued high levels of customer satisfaction.

Steve Rushton, Director and General Manager of Crown SDS said:

The rebrand to Crown SDS represents the next step in the company's evolution. We wanted to demonstrate our active adaption to meet the requirements of a modern-day logistics company beyond that of a courier service - focused on Service Delivery Solutions.” “With the intensified demand for rapid and reliable delivery services across the UK triggered by the pandemic, Crown has been proud to support businesses to help them pandemic-proof their supply chain solutions. We look towards a promising future.