Same-day delivery offer resulted in ASOS sales up nearly 25% in Q4 of 2017

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ASOS CEO Nick Beighton said,

We achieved an exceptional performance in the UK, while momentum in international sales continued.

We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs. Velocity in our technology programmes continued, with a record number of releases.

Our customer proposition was further enhanced in the U.K. with the launch of Try Before You Buy and ASOS Instant, our same day delivery proposition.

IOC fellow and CitySprint boss Patrick Gallagher comments,

Very proud to support Asos and provide ultimate delivery convenience with our same day delivery service On the dot UK . It is not rocket science. Delivery convenience and faster delivery support shopping habits of consumers such as impulse buying. The retailer said its UK sales benefitted from the launch of same-day delivery and "Try Before You Buy".

Offering same-day delivery helped ASOS boost sales in the UK by 23 per cent in the last quarter of 2017.

ASOS’ web sites attracted almost 175 million visits during December.

Last modified on Friday, 26 January 2018 23:54