IMRG report Black Friday has got bigger this year from a participation perspective; on the Monday leading into Black Friday week, there were more retailers with a live campaign than on the actual day of Black Friday in 2021. Ellie-Rose Davies, Content Executive at IMRG delivers a deep dive on the detail in the IOC Sunday email.

High Street shift to home delivery continues at pace, take a brief look here at the IOC snapshots of the window posters of Black Friday.