Sleigh and the City: CitySprint pulls out all the stops this festive season with reindeer delivery

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CitySprint trials reindeer delivery to tackle record numbers of deliveries this Christmas CitySprint trials reindeer delivery to tackle record numbers of deliveries this Christmas Rosie Blake Photography

London, 24th November: It’s exactly a month to go until Christmas, Black Friday is just days away, and CitySprint is trialling new delivery methods to ensure its couriers can deliver whatever the weather.

Forecasters may be predicting a snowy festive season, but CitySprint has it covered. The UK’s largest same day distribution service is testing reindeer delivery to help its couriers continue to reach more than 88% of the UK population in 60 minutes.   

Patrick Gallagher, CitySprint CEO commented,

Every year we see pressure increasing on the distribution network during the peak season, and each delivery is as crucial as ever. We need to make sure we’re prepared for every eventuality – which includes retailers being transparent about delivery capacity. And of course we hope to bring a smile to commuters’ faces with our team of reindeer and their sleigh!

IoC